About

Ashu brings more than 20 years of experience holding progressively senior positions at organizations ranging from start-ups to Fortune 500 companies, spanning several industries including medical devices and diagnostics, medical equipment, and industrial biotechnology. Philips Healthcare, Covidien (acquired by Medtronic), and Novozymes are some of the global multinationals that he has worked for.  New business development/strategy, upstream/strategic marketing, project management, product management, and R&D/product development are his forte.   He has an MBA from Syracuse University Martin J. Whitman School of Management, Syracuse NY in Finance and Marketing with Innovation Management specialization. 

Ashu has lived and worked in the Bay Area California, Central New York, Boulder Colorado, and Southwest Virginia.  Presently he lives in Roanoke, Virginia with his wife and two children.  In his spare time, he enjoys spending time with his family, working out at the local gym, traveling, and reading.

Consulting Services

Blue Ridge Innovation Management Advisors work with corporations of any size and location, to fill in the resource gaps, to deliver on a critical project.  We also advise entrepreneurs and startups primarily in the Roanoke Valley and the New River Valley areas of South West Virginia.  The consulting services are structured around organizing a new venture and moving it forward to operationalize the innovation.  A defining feature of the advice is to articulate and increase the value of the entity, to make it more attractive to the investors and the partners, therefore accelerating commercialization.  Ashu is presently leading two early stage pre-revenue ventures that he co-founded.   One is in the emergency medicine space and the second one in the Controlled Environment Agriculture space.  Time permitting, Ashu has also volunteered for activities within the local innovation ecosystem.  Most recently, he was a mentor in the Health Sciences & Technology Commercialization Fellows Program, which is funded by Virginia Tech’s Office of the Vice President for Health Sciences and Technology.

Trust, quality, expertise, and long-term partnership forms the bedrock of our successful consulting engagements.

  • New Product Development including setting up processes and documentation to stage gate the development through launch, and go-to-market strategy
      • Chaired several global cross-functional innovation teams with the corporate mandate to have an active pipeline of innovation projects, in alignment with the portfolio strategy. A subset of these were pushed through the product development process leading to a successful launch in the market.  For a USD 0.5M consumable product line in the clinical diagnostics space, developed and executed on a product distribution strategy for a world-wide launch.  The launch was staggered predicated on regulatory clearance timeline       
  • Customer Discovery
  • Business Strategy and Development
  • Strategic Partnerships
      • Experienced in building business through strategic partnerships including the public-private business model. Developed the automation strategy for hospital and clinical reference labs.  To implement it, secured partnership with an OEM provider of lab automation, with world-wide rights, for this USD 5M per year opportunity
  • Channel Management
  • Project Management, domestic and global teams
      • Broad experience leading a variety of projects – strategic planning, new product development, venture production, partnerships, M&A initiatives, divestiture, primary and secondary market research via external vendors, innovation teams. Executed on a divestiture agreement to consolidate refurbishing operations for a USD 266M medical equipment business in the nuclear medicine space
  • Intellectual Property Strategy
  • Financial projections
  • Early stage valuation and financing options
  • Business Plan
Engagement and Contact Information

We are entrepreneurial, cost-effective, and flexible in how we provide solutions and structure compensation, which is tailored to each client’s unique needs.  Contact us today at

Ashu Jain, MBA
(pronounced “ä-shu jăn”)
Founder & Principal
Blue Ridge Innovation Management Advisors
210 S. Jefferson St.
Roanoke, VA 24011

540.354.1465  

ashu.jain@blueridgeinnovate.com
www.blueridgeinnovate.com